Brand Strategy & Logo Design for Premiumkan

 

 

Client: Premiumkan.id

Service: Logo Design & Brand Strategy

Project Goal: To design a logo that builds trust and conveys a “premium” feel, differentiating the brand from low-cost competitors.

• Brand Strategy: Position “Premiumkan” as a sophisticated, reliable, “boutique” provider rather than just another reseller.
• Logo Concept:
  • “P” Monogram: Creates a strong, established mark for the brand name.
  • The Internal Flower: This is the core metaphor, symbolizing the “blossoming” or “upgrading” of a user’s digital experience, directly tying to the name “Premiumkan.”
• Final Style: The minimalist, clean-line aesthetic feels modern, elegant, and trustworthy, setting it apart in the digital marketplace.