Brand Identity Graphic (PFP) for Kice Ress

 

 

Client: Kice Ress (Digital Product Reseller)

Project: Brand Identity Graphic (PFP)

Project Goal: To create a friendly, personal, and trustworthy brand image that deeply resonates with a young, digital, and gaming-focused audience.

• Aesthetic: “Kawaii-Edit” / “Scrappy” / Gamer-centric.
• Design Strategy: Utilized a “PFP-as-a-brand” approach to build community and trust.
• Key Elements:
  • Mascot: Angela (MLBB – Aspirant Skin) as the brand’s face, creating an immediate and authentic connection with the target audience.
  • Typography: A playful mix of bubbly 3D “KICE” text and a “scrapbook” “Ress” font.
  • Color & Texture: A layered, energetic pink palette with cute doodles to make the brand feel authentic and approachable.
• Outcome: A unique and memorable brand graphic that builds customer confidence through a shared, community-understood visual language.