“Kishin Densetsu” Skin Launch (Social Media Campaign)




Client: Kice Store
Project: “Kishin Densetsu” Skin (Pre-Order Feed)
Role: Marketing Strategist & Graphic Designer
Project Goal: To design a social media campaign that maximizes pre-order sales by highlighting exclusive, time-sensitive rewards.
- Strategy: Built the campaign around the pre-order benefits (discounts, exclusive border) to create a strong fear-of-missing-out (FOMO).
- Design Execution:
- Created posts with a clear visual hierarchy, prioritizing the CTA (“Pre-Order”) and the list of rewards.
- Established a dark, premium, and epic visual theme inspired by the “Demon God Legend” concept.
- Developed a consistent visual language that screamed “EXCLUSIVE” and “LIMITED TIME.”
- Outcome: A successful pre-order drive that built a strong sales foundation for the skin’s official launch